Photo Session Prep Guide
Are You Ready for your Headshot session?
I’m inviting you to experience the power of feeling seen. We will create a set of headshots and business portraits that will make you look and feel your best. Camera-ready makeup and wardrobe choices will impact how confident you feel. Please be sure to read everything on this page so that you are prepared to get the most out of your session.
OPTION 1: STUDIO sessions take place in my studio at Liberty Place in Lancaster. The studio is located at 313 W Liberty St, Suite 135, Lancaster, PA 17603. There is free parking across the street.

You can park for FREE in the parking lot off North Charlotte St or directly across the main entrance on W Liberty.
- Enter the building through the Glass Doors
- turn right at reception desk
- turn left into last hallway
- the studio suite #135 is on your left

OPTION 2: ON-LOCATION sessions will be at your place of business, in an urban or nature setting of your choosing. We will decide on the best location to create the looks that best represent you. The location information will be confirmed in all of my communication.
Your session is designed to get multiple looks to create a varied portfolio to meet your marketing needs. Whether you want to get something more dramatic or more commercial, have a specific idea of what you need before you come in, and you will get the most out of it. We will chat on the phone before your session to discuss your looks.
Your booking fee includes your consultation, session time, and Heike’s expert photography and posing skills. Images are purchased separately. Your session fee may include a select number of images or an image credit towards your collection choice.
A curated selection of images will be shared with you at your Image Selection Zoom appointment after your session. You will only select and purchase the images you love at that time. All purchased images will be retouched and delivered to you within 5 business days. Each image includes a commercial license so you can use your images on your website, social media platforms and print marketing.
Hair and makeup is a personal preference. We want you to be confident in how you look and feel. A professional makeup artist can give you that boost which will show in your final images. At our consultation you will choose one of two options:
1. camera ready hair & makeup:
We work with a preferred team of Professional Makeup Artists to provide you with fantastic hair and makeup for your shoot to be fully camera ready. We will take care of the details. You just come with a clean, moisturized face and your hair washed and styled as usual.
2. do your own makeup?
You are welcome to do your own makeup. Be sure to have your hair and makeup completely done when you arrive, there won’t be time or space to do it. Here are a few tips to help you look your best under studio lighting.
Hair TIPS:
- Style your hair as you do every day. You don’t want to try a new hairstyle.
- The same goes for hair dyes or any other drastic haircuts. Give yourself a week or two to get used to the new style to make sure you love how you look.
- A bit of lotion, gel or hairspray will calm frizzy hair.
- GUYS: remember, facial hair wants to be trimmed and groomed as well.
Makeup TIPS:
How much makeup? Only wear makeup for your headshot session if this is something you wear on a daily basis or when going to an important meeting. You want to look and feel like you.
- Keep it NATURAL. Makeup can easily look heavy in headshots.
- Cover up any blemishes. Then add just enough makeup to keep a natural look.If possible, use liquid foundation and blend it well around your eyes, nose and into the hairline. Use one without SPF, as some ingredients react under studio lighting.
- EYES – To start with the eyes, we want to keep it light. No hard lines over the eyes (this will diminish your eyes), light mascara if you wear it, fake lashes that are too big will block the light getting into the eyes, and they won’t pop like we want them to. If you wear eye shadow, try to keep it a neutral color and blend, blend, blend!
- DO the night before: brush your lips with a toothbrush to get rid of any dead skin. Drink plenty of water.
- AVOID the week of your session: facial peels that may irritate your skin. NO tanning (studio lights may turn your skin orange). NO Botox or deep tissue massages, as they often result in black and blue spots on face and arms.
- Bring to the session: makeup, moisturizer, hairspray, lip gloss or lip balm, lipstick (a couple colors). Anything you may need for a quick touch-up.
Clothing is a form of expression, and the clothes that you pick to wear will reflect your personality in the images. My best piece of advice when choosing clothes is the simpler, the better.
- FOR A SLIM LOOK—form fitting is definitely best. Look for figure-hugging clothes. Make sure it moves well with your body. Avoid blousy or boxy tops as they will make you look bigger on camera.
- THINK TEXTURES—Textures like lace, ruffles, and ruching add visual interest without overwhelming. Look for textured tops in solid colors. Avoid patterns as they may detract from your face.
- VARIETY OF COLORS—something light (ivory, white, pastel), something dark (black, charcoal gray, navy), something with a pop of color (something that brings out your eyes is best.)
- LOOK FOR LAYERS—Add a form-fitting jacket or slim fit knit cardigan to cover and slim arms.
- SLEEVE LENGTH—Consider longer sleeves. 3/4 length and long sleeves are universally flattering and slimming. Sleeveless is great on toned arms or pair with layers (see above) to slim arms. Avoid cap sleeves.
- BRING COORDINATING BOTTOMS—Many shots are 3/4 length. Bring pants or skirts that match your favorite tops; that way if your knee or hip is in the frame, you’ll be stylishly covered.
- FLATTERING NECKLINES—Scoop, cowl neck, or V-neck are great options. Avoid high neck tops as they may make your neck look cut off in pictures.
- JEWELRY—Select jewelry that speaks to your style. Subtle? or bold? You choose.
- NAILS—Come with clean, manicured nails. Hands come into the frame a lot with headshots. Neutral colors, simple buff, or French manicure are recommended.
- UNDERGARMENTS—Bring appropriate undergarments. For example, strapless bras so your straps don’t show, seamless panties and shape-wear in appropriate colors.
GUYS:
- FOR A SLIM LOOK—form fitting is definitely best! Look for slim-fit shirts and jackets. Avoid boxy or loose tops as they will make your look heavy on camera.
- AVOID PATTERNS—Stay away from patterned shirts and graphics as they may detract from your face. The one exception is ties– print ties will add a great touch!
- COLOR—Bring a variety of colors– something light (white, gray, pastel), something dark (black, charcoal gray, navy), something with a pop of color (something that brings out your eyes is best.
- LOOK FOR LAYERS—Add a form-fitting jacket to create a visually slimming look. Pair a V-neck sweater with your shirts to vary your look.
- CASUAL LOOK—Going for a casual look? Consider long sleeves. A long sleeve knit henley looks much more polished and put together than a short sleeve t-shirt. We could also roll the sleeves on a button up, collared shirt for a more relaxed look.
- PROFESSIONAL LOOK—A collared, button up shirt and suit jacket is your best friend! You can’t go wrong with a white shirt and dark, fitted jacket. Go without a tie for a more relaxed look. Add a tie for a more professional look.
- BRING COORDINATING BOTTOMS—Many shots are 3/4 length. Bring pants or jeans that match your selected shirts; that way if your knee or hip is in the frame, you’ll be stylishly covered.
- SOCKS & SHOES—Bring coordinating shoes and socks. Sometimes feet come into the frame with cross-legged poses.
- ACCESSORIES—You may want to do shots with or without glasses. Even holding glasses can create a statement. Bring rings, watches, and cuff links as desired.
- NAILS—Come with clean, manicured nails. Hands come into the frame a lot with headshots. Tend to your fingernails and polish your wristwatch and rings too if you wish.
Getting in front of the camera can be a bit nerve wrecking, so I want you to feel well-prepared and looking your best for a relaxed and yes, fun session. I will be there to coach you through poses to create the look that captures you from your best angle. Here are a few last-minute tips:
- Plan to arrive ten minutes early, so we can start promptly. If you are late, you will cut into your session time. There are no refunds and no rescheduling if you are late. Be on time, be prepared, have fun.
- Don’t get your hair cut or dyed within one week of the shoot. Give yourself time to get used to the cut, so that you can style it with confidence on the day of your session.
- Don’t make any drastic changes to your appearance right before the session. You are going to be setting yourself up for disappointment. Your headshot and branding portraits should look like you plan to show up for an important meeting or audition. Keep it natural.
- Get a good night’s rest before the session and avoid drinking alcohol or eating salty foods for 24-48 hours ahead of time. Plenty of rest and water will do wonders to how you look and feel.
- If you have any questions about your session or need any advice leading up to the date, email heike@heikemartinphotography.com or text 717-342-3369. I am here for you!
Got More Questions?
Just ask away. For any additional questions, you can email heike@heikemartinphotography.com or
text 717-342-3369. I am here to help you feel confident and fully enjoy your session.
Want to hear what my clients have to say?

Heike has an amazing ability of connecting with absolutely anybody she meets. But it’s her interest in finding out how she can enhance the photography for you personally, That really sets her apart in her industry. She is genuine, authentic, and a joy to work with.
Thank you, Heike
The day of the big event she assisted with everything and helped me calm down and settle into the shoot. The whole day went so well and so many wonderful shots were captured.
Her communication with not only me but also our web design team guaranteed a successful web selection as well!
I cannot say enough good things about Heike as a professional and also as a person. Book her now! You won't regret it and your business will get the attention it deserves. I'm already seeing huge percentage jumps on our social media pages when I use her photos. Ill attach a few samples here but if you are looking for more examples of her work check our website coming soon. BeauregaurdsMeadery.com.
I usually struggle with professional pictures, but she made me feel comfortable; she made the process easy and relaxing. She encouraged me to be myself, which allowed my personality to shine through the photographs.
She provides such a great environment!
I HIGHLY recommend Heike if anyone needs headshots or photography for their business or in general.
The final photos are exactly what we wanted, and I am very pleased with Heike's work. If you are looking for a professional photographer, call Heike!














