Personal Branding: Marie & Z Boutique

INDUSTRY
Fashion Retail

COMPANY
Denise Walling
Marie & Z Boutique

SESSION SETUP
My photo studio at SUPPLY in Manheim offered the perfect white minimalist backdrop. Denise brought clothing and accessories to create four vignettes. These sets were based on four blog posts she intents to write. We kept the settings simple by just adding a few furniture items and plants to create four distinct story lines. The first set of images was taken in and around her boutique in Lititz, PA.

CLIENT GOAL
Denise just did a full re-brand on her website to include a blog and also online shopping. Her main goal was to create enough image content to write her blog posts to help women feel comfortable in their styling. She wanted to show how you can create different outfits pulled from your own closet to create different stylish looks; creating the perfect outfit when getting dressed in the morning; options on how to style the same outfit and in general feeling good about yourself. We also kept in mind that images will be used on her website and on social media.