Client Case StudyPersonal Branding

Personal Branding Photos for Woman Owned Business Your Story Finder

Book Coach Suzette Muller of Your Story Finder

Learn more about Suzette Mullen’s fascinating story behind her business Your Story Finder. She is a book writing coach based at The Candy Factory in Lancaster, PA and volunteers her time and energy with Lancaster LGBTQ+ Coalition.

What is Suzette’s brand story?

Suzette knows what it feels like to have a story burning inside and struggling to pin it down. In her early fifties she felt frustrated and overwhelmed until a book coach changed her own life and helped her find focus in bringing her thoughts to paper.

This experience has fuelled Suzette’s desire to help emerging writers dig deep to make meaning out of their experiences, so they can write books and essays that change lives.

Your Story Finder homepage

What was the intention for brand photography?

Suzette coaches women at midlife who are first-time authors and wanted to visually help them get to know her and what the process looks and feels like to work with her. She used words like “inviting, approachable, relaxed, casual and calming” to describe her coaching style. To help grow her business, the images should help raise brand awareness, grow her community and inspire her audience.

It was also important to share more of her own personal story and be clear in her mission of inclusivity, her social activism with the Lancaster LGBTQ+ Coalition.

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Dynamic visual story telling is happening

on Suzette’s website, weekly newsletter, and her favorite social channels.

Photographer Heike Martin

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Heike Martin is a commercial and personal branding photographer based in Manheim, Pennsylvania. She specializes in helping you magnetize your brand with intentional, eye-catching images. Fun, relaxed and professional.

I can’t wait to capture your essence.


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