Watching a potter work makes for a fascinating lifestyle branding session

Karen got branding images for her new website. I got to enjoy watching her passion come to life at the potters wheel.

Have you ever had the chance to watch a potter at work? As soon as Karen touched the clay I could see her demeanor change. A light went on in her eyes, her fingers came to life as they touched and formed and smoothed the clay into shape. You could just feel that Karen loves working the clay.

Creating Images That Pull You In

That to me is what personal branding photography is all about. It is way more than a basic headshot or product image. Getting to the core of your business and telling your story from the heart is what makes these images so powerful.

Enjoy Watching Karen Creating Her Lamps

Personal Branding images show a bit of the owners soul.

Product Images That Sell

Karen's website wouldn't be complete without product images to showcase what she has to offer. For her website, Karen asked for clean product images on a white background. Glazed pottery is a tricky medium to photograph as you want the different shapes and glazes come alive. Color variations want to be highlighted and no matter the size of your viewing screen the products need to grab your eye.

Showcasing one of the lamps in action though helps tell an even better story and one that will help sell the individual lamps.

Watch the mesmerizing flames dance around the rim.

Dance of Life Lamps

Each Business Has A Different Story To Tell.

Each final branding image gallery will be different because you and your business are unique, but the same thoughtful preparation will be given to understand who you are and which types of images will be best to help in your marketing.


Heike Martin is a lifestyle branding and portrait photographer in Mount Joy, PA. She specializes in capturing your life and business moments in emotive and authentic photography. Fun, relaxed and professional.