Raise your hand if you’re struggling with how and where to use your own personal branding images. I’m right there with you or at least I was until a few months ago. Let me share a personal story with you. For the past 13 years I have worked in marketing for a small fair-trade rug […]
Cancer crashes into your life and knocks you over. All of your well laid plans for the coming weeks and month come to a stand still as you grapple with the reality of what just hit you. This past week I was privileged to document a part of my friend Nicole’s story in stunning, powerful portraits. I wanted to create images that portray the many facets of emotions you might go through on a day to day or week to week basis. I wanted to create images that allow you a glimpse into the soul of a woman fighting cancer.
How would you describe your comfort level in front of a camera on a scale of 1-10? Ten means that you can’t get out of bed in the morning quick enough to be in front of the camera and strike a pose. You absolutely love this experience and it makes you feel amazing. One on the other hand means that as soon as you see a camera you run as fast as you can. Hiding is your first instinct as you cringe at the thought of having your picture taken.
Volunteers in Lancaster bring hope and joy to families through Bridge of Hope. an organization in our area that helps homeless families get back on their feet. The Model of Bridge of Hope is stated on their website like this:
You finally have your gallery in hand from your personal branding session. You look at the images that were created just for you. You get all excited about finally using those new images on your website and in promoting your business on all of your social media platforms. Then it hits you. You’re stuck! How do you actually get those messages and special promos you see other brands so effortlessly push out onto your own images?
It’s time to chill, grab a glass of wine and sit down at your computer. Here is my simple checklist of information you want to have at the ready: