Take time for a visual branding audit

Once a year you want to do an audit of all of your visual assets for both your digital and print collateral. It’s an annual check-up to see if you are still on brand with the images, fonts and colors you use…

5 must-have images to magnetize your personal brand

Do you ever land on a business’ website only to see the same old stock photos you’ve seen on so many other sites already? Google encourages you to use images that authentically represent who you are. Using stock photos, while appropriate in…

Makeup tips for your best look on camera

Are you worried how your makeup will show up in your photos? Independent beauty consultant Cyndi Coakley with Mary Kay and I teamed up to create several looks for the mature woman that will look great for both headshots and branding photos,…

Get To Know 3 Inspiring Female Athletes

What do you see when you look at a female athlete’s portrait? We’re conditioned to look for the toned, sexy body, the determination in their face, and the stance of a winner. We don’t always get to look beneath the surface of…

Branding Images for Designs by Allison Reilly

Getting to work with other creatives is always a special treat when doing personal branding photography. There is an added collaboration as you explore ideas together and bring the artist’s vision of herself to life. What is Allie’s brand story? Allie is…

Book Coach Suzette Muller of Your Story Finder

Suzette Mullen | Personal Branding Photos for Your Story Finder

Learn more about Suzette Mullen’s fascinating story behind her business Your Story Finder. She is a book writing coach based at The Candy Factory in Lancaster, PA and volunteers her time and energy with Lancaster LGBTQ+ Coalition. What is Suzette’s brand story?…

Photoshoot Tips for Real Estate Agents

Building your personal brand as a real estate agent goes beyond a great headshot. How do you differentiate yourself in a market that can seem over saturated? With more than a million agents in the United States, a first-time home buyer can…

Coach Susan Wallace wearing a jeans jacket

What to wear for your personal brand photoshoot

Choosing the best outfits for a professional headshot or personal branding photoshoot is just as important as getting your hair and makeup done and finding the right photographer. Should you go with that flowy dress, the white button-down Oxford shirt, jeans, or…

Envision Train owner Theresa Fackler at Overland Park in Lancaster shining fairy lights

Let your inner light show in your branding images

This past year (I’m not sure if I even want to say 2020 anymore or add that we’re still dealing with the uncertainties of Covid-19) as we learned to interact with masks covering our faces, I noticed more than ever before how…

Everence team of four women group portrait

Master these 7 poses to love your photos

Getting in front of the camera can be scary. It doesn’t matter if you’ve hired a professional photographer or if it’s your cousin taking pictures at the family reunion. The last thing you want to look at is a picture of your…

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